What's the magic formula behind a bestseller? - Mo Fanning Author
Best-selling book formula

What’s the magic formula behind a bestseller?

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Best-selling book formula

The “magic formula” for writing a bestseller is a highly sought-after and elusive concept. While there are no hard and fast rules for writing a bestseller, there are common factors that many successful books share.

First and foremost, a wannabe bestseller must be well-written and engaging. This means that it must have a captivating plot, well-developed characters, and a strong narrative voice. A bestseller holds the reader’s attention from beginning to end, and is able to keep them coming back for more.

In addition to being well-written, the wannabe bestseller must be original and unique. This means having a fresh and interesting concept or premise that sets it apart from other books in its genre. A bestseller must offer something new and exciting to readers, and it must be able to capture their imagination in a way that other books cannot.

All about marketing

I know I bang on about this all the time, but the best book in the world won’t sell a single copy without decent marketing. An important factor in turning your book into a bestseller is marketing and promotion. A book that is well-written and original will not necessarily become a bestseller if it is not properly marketed and promoted. A successful marketing campaign can help to generate buzz and excitement around a book, which can translate into strong sales. For Ghosted, I was surprised just how much marketing became a full time job in the launch weeks, meaning I didn’t get to write anything new.

Get the timing right

Finally, timing is also an important factor in the success of a book. A well-written, original, and well-promoted book may fail to become a bestseller if it is released at the wrong time. There’s a season when beach reads prosper and one when all we need is a cosy holiday season tale.

I realise the title of this blog promised answers, but let’s be frank, there is no magic formula for writing a bestseller, but there are certain factors that many successful books share. These include strong writing, originality, good marketing, and good timing. While there is no guarantee that a book will become a bestseller, these factors can increase its chances of success.

Buy GHOSTED my latest book - Mo Fanning

By Mo Fanning

Mo Fanning is a British author of dark romantic comedies including the Book of the Year nominated bestseller 'The Armchair Bride', 'Rebuilding Alexandra Small' and 2022's hit holiday romcom 'Ghosted'.

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