The critics loved it, but ... - Mo Fanning Author
Bestseller book fails

The critics loved it, but …

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Bestseller book fails

It’s not uncommon for a book to receive critical acclaim but fail to find a wide audience. This can be frustrating for authors, who pour their heart and soul into their work only to see it fail to resonate with readers. While it is difficult to pinpoint exactly why some critically acclaimed books fail commercially, there are a few common reasons that these books struggle to find success.

One reason that a book may fail to find its audience is that it is simply too niche or specialized. For example, a story that focuses on a very specific topic or explores a complex literary concept may win plaudits, but may not have broad appeal to the general public. In these cases, the author may struggle to find an audience outside of a small group of devoted fans.

Writing style

Another reason is that the writing itself is too challenging or demanding for the average reader. For instance, a book that is written in a dense, complex style or that requires a high level of literary knowledge may be praised by critics for its artistic merit, but it may not be accessible to the majority of readers. In these cases, the author may struggle to find a large audience simply because it is difficult to read or understand.

Finally, a critically acclaimed book may fail commercially if it is released at the wrong time or is marketed poorly. A novel may receive glowing reviews but fail to find readers if it is released during a time when the public is more interested in other forms of entertainment. And to be fair, this is pot luck. You can’t always second guess. All that said, a book that is not properly marketed or promoted may struggle to gain traction, even if it is well-written and highly regarded by critics. Finding the right person to help you understand how to market a book if you don’t have a big publisher behind you is essential.

Overall, there are many reasons why a critically acclaimed book may fail commercially. While it is always disappointing when a book fails to find a wide audience, these books can still be enjoyed by a dedicated group of readers and be considered literary successes in their own right.

Buy GHOSTED my latest book - Mo Fanning

By Mo Fanning

Mo Fanning is a British author of dark romantic comedies including the Book of the Year nominated bestseller 'The Armchair Bride', 'Rebuilding Alexandra Small' and 2022's hit holiday romcom 'Ghosted'.

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